Friday, September 25, 2009

Word of Mouth ... World of Mouth

Those of you “young-uns” may already know these facts. For the rest of us “baby boomers” I found them very interesting ... and slightly intimidating!



Is Social Media a fad?
… or is it the biggest shift since the Industrial Revolution?



By 2010 Generation Y will have out-numbered baby boomers.
…..96% of them have joined a social network.

Years to reach 50 million users:
· Radio … 38 years
· TV – 13 years
· Internet – 4 years
· i-Pod – 3 years

i-Pod application downloads hit 1 billion in only 9 months!

FaceBook added 100 million users in less than 9 months.
· If FaceBook were a country, it would be the world’s 4th largest.
· The fastest growing segment on FaceBook is 55-65 year-old females.
· More than 1.5 million pieces of content (web links, news stories, blog spots, notes, photos, etc. are shared on FaceBook daily!

Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama. 80% of Twitter usage is on mobile devices; people update anywhere, anytime.
…………..Imagine what that means for bad customer experiences?!

YouTube is the second largest search engine in the world.

Wikipedia has over 13 million articles. Studies show it is more accurate than Encyclopedia Britannica! If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 .....per hour!

There are over 200,000,000 blogs. 54% of bloggers post content or Tweet daily.

78% of consumers trust peer recommendations. Only 14% trust advertisements.

Generation Y and Z consider e-mail passé.
70% of 18-34 year-olds have watched TV on the web ..
Only 33% have ever viewed a show on DVR/TiVo.
25% of Americans in the past month said they watched a short video on their phone.

35% of book sales on Amazon are for the Kindle.
24 of the 25 largest newspaper are experiencing record declines in circulation.


We no longer search for the news….. the news finds us.
In the near future, we’ll no longer search for products and services….. they will find us via Social Media.

Social Media isn’t a fad; it has become a fundamental shift in the way we communicate!



Like that old line from the TV show (Hill Street Blues was it?) .....
.... Be careful out there!

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